FAQ's search: 3 easy ways to get them shown in Googles Search results

Google is unarguably the universal solution to everyone’s everyday queries. Whenever we want to know something or have a question, we simply go to Google.com and get our queries answered in a matter of seconds. But Google results show you more than just the answers to your queries. If you scroll further, you may see the list of questions after your search result.

What is an FAQ?

Frequently asked questions or FAQs contain questions and their answers related to the searched topic. These FAQ search results, if incorporated appropriately into your content, will provide you more clicks and more organic visitor traffic. It will also boost internal link-building, which is a crucial search ranking factor.

The question now arises that how you can display your FAQ in the Google results. This article will give you an insight into how you can link the Google FAQ search to your website and maximise the chances of visitor traffic.

How to display FAQ in Google FAQ search results?

If you are writing SEO content, you will have to communicate with the visitor and the Google bot both. Showing Google bot that you are the master in your industry will help you increase your rankings in Google search results and Google FAQ search. Creating a good FAQ search is always a good idea to connect with both ‘audiences’.

If you are confused about getting started, grab a coffee and follow this guide.

FAQ Snippets-An introduction

Before moving further, there are two terms you need to know to understand the next procedure easily.

Structured Data: It is the data created using a fixed schema, usually using an organised tabular format. Structured data is documented and supported by a community called schema.org. It is an additional code that is likely to be a JSON-LD code that webmasters incorporate in their pages, which will provide more information to Google about the page’s content.

Rich Snippets: these are the snippets that provide a higher rate of click-through. Following the structured data, they are the enhanced snippets of the pages displayed in the search results.

So if you want the FAQ in Google search results, then there are two ways you can follow.

• Create an HTML FAQ and write questions and answers for the visitors.
• Create a JSON-LD code to get the structured data implemented for the Google bot.

We are targeting both the visitors and Google bots at the same time, and the result will be website highlighted in the Google FAQ search results because Google Bot indexes the page containing both the FAQ and JSON-LD markup.

For Google to display the HTML FAQ snippets, it is mandatory to have the schema markup. However, to be visible to the visitors, Google also requires FAQs.

Why is it essential to implement FAQs with structured data?

Some copywriting and technical work are essentially required to implement the FAQ with schema and make it displayed in the search results. You may question why you should invest resources and time in adding FAQs to your pages. The simple answer is you can get a positive impact not only on your SEO but also on your UX.

To maximise content for Google bot:

If you’ll add the FAQs to your pages, that means you have more content Google bot to scan so that it can understand your targeted topic better.

Google does not merely require adding the repeat the keywords multiple times to rank your site, but also it will rank your site according to the answer you have about the research. This is why it is vital to provide the best answer. Adding FAQs will help Google bot recognise your page as having the richer content, and thus this will improve your ranking by proposing your site as the more relevant page related to the research.

Less user clicks

The lesser the clicks for the user, the better your site impression will be. Would you want to send away the user to click the FAQ written on another page that otherwise will be easily searched on the page they were browsing? It will be better to provide the user with the right amount of information before leaving the page.

Better Click through Rate

Implementation of the structured data means that your page is going to have more rich-snippets. This will make the link to your website more appealing and eventually result in more (CTR).

This provides your page with rich-snippets and gives the potential reader the first idea of your expertise; the reader will then be encouraged to click on your site rather than your competitor.

What type of FAQs should I write on my pages?

First things, first! Writing down the questions and their answers first will be useful to the readers and enhance your SEO strategy. How to identify the questions for you to answer? There are many ways:

Review the FAQs your competitor sites are proposing to their users.

You can use Google keyword planner that will highlight the questions that you can answer.
Consider using tools like ‘also asked’ or ‘answer the public’ to get the data about questions asked about the particular topic.
The simplest way is to check the questions in Google’s search result page that says, “people also ask’.

FAQ Schema Markup implantation

To display the FAQ in the search results, it is necessary to incorporate the JSON-LD code in your site’s head. To get this done, you will be required to do the editing dome by Schema.org.

How to implement the code in the head of WordPress?

WordPress has made the implementation of this code relatively easy. There is a plug-in available like ‘header and footer scripts’ if you are using WordPress. You will then be presented with a new section in your ‘posts’ or ‘pages’. All you need to do is to implement the code, and you are good to go.

WordPress FAQ Schema markup plug-ins

The code generation is undoubtedly a task of its own, and you might be thinking if there’s an option to implement the FAQ-rich snippets without generating the code? The answer is yes. There are different plug-ins available in WordPress that does not require any code.

Let’s have a look at some options.

We all know that WordPress’s most popular plug-ins are ‘yoast’ and ‘rank math’. They both offer a free feature to incorporate FAQ in Gutenberg that will have JSON-LD code by default.

To implement the rick snippets in google using Elementor, you might need to repurchase a plug-in like powerback because Elementor lacks such a feature by default.

If you don’t want to use the touch code, then Schema.org is the best for WPbakery.

You can implement the code manually, too, if you are willing to do it free because WPbakery has some very excellent features that work well.

How to index your page and test your code?

After the code implementation and FAQ display for the readers, you can also verify the markup using structured data testing tool. After this verification, you can submit the page in the Google search console.

Google guideline about FAQ page markup

Google has provided the detailed Dos and Don’ts guideline about the FAQ page markup, which is essential to avoid penalties.

The most crucial guideline amongst these are the questions and answers you have written must be unique and visible to the readers.

How to make attractive FAQs that get more clicks?

There are some points you can follow to make your FAQ catchier.

• Use data and tools to get an idea about what users search and write questions and answers accordingly.
• While writing FAQs, make sure that you stay relevant to the topic and according to your SEO target.
• Try to implement a minimum of four questions because Google displays a ‘show more’ option after the third one.
• Google displays a maximum of 10 FAQs, so write according to this limit.
• If you wish to implement the code manually, then use HTML formatting in the code.
• Do not use the markup for coloured images or texts in the search results because Google will not display the coloured information in the search results.
• If the answers contain more than 175 words, then Google will automatically mark ‘more’. This limit is set by Google taking into consideration the pixels of the display.
• To get the users to get in touch directly, don’t forget to add a link to page# two or page#3.

Conclusion

The customers and visitors that click your website would have questions about your product, business, or service that you need to answer. You try to answer those questions through your blog or page content; however, sometimes visitors need a simple way to find the answer to their inquiries, and FAQs are a great way to provide the answers to your potential customers in one place. All that you need is the correct procedure for getting these FAQs incorporated correctly into your site. Follow some necessary guidelines and watch your site rank high in Google search results.

If you want to extend your search presence, I’ve written 13 reasons why Rank Math SEO is the best plugin for that.